UNE Life Staff | Social Media Guide

Goals

Build a Strong Community with a focus on

• Student highlights
• Events – for students and staff
• Wellbeing – physical, social and mental
• UNE Life services and support
• Being a point of truth for the University

Boost Reputation and Brand Awareness

• With engaging student content
• By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
• Enhance service visibility

Target Audience

• UNE Students (online and on campus, international and domestic)
• UNE Staff
• The wider UNE community

Content/ Visual Guidelines

• Ensure that your posts, stories, and reels maintain a consistent look and feel. 
• Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
• Use the same colour scheme – your brand colours
• Use the same typography – please choose the very first, or very last option when creating a story or reel.
• When placing type on images make sure its readable, ensuring equal padding around the edges of the text and image.

This consistency helps in immediate brand recognition.

Tone of Voice

Maintaining a consistent tone of voice is the cornerstone of trust-building. As trust grows, so does engagement. A consistent tone fosters familiarity, making your team’s social media presence a reliable and relatable source, ultimately encouraging meaningful interactions.

Each UNE Life business has a different tone of voice however, they are all friendly, inclusive and professional.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

UNE Life’s tone of voice is

• Friendly: Approachable and warm, creating a welcoming atmosphere.
• Approachable: Open and receptive, encouraging engagement and questions.
• Conversational: Relaxed and informal, like chatting with a friend.
• Inclusive: Making all individuals feel valued and included.
• Respectful: Treating others with courtesy and consideration.
• Supportive: Offering encouragement and assistance when needed.
• Professional: Maintaining a level of maturity and professionalism in communication.
• Empathetic: Demonstrating an understanding of challenges and concerns.
• Clear and Informative: Providing information in a straightforward and easily understandable manner.
• Motivational: Inspiring and encouraging self-improvement and growth.
• Solution-oriented: Focusing on practical solutions and problem-solving.
• Empowering: Encouraging autonomy and independence in learning and decision-making.
• Trustworthy: Establishing credibility and reliability in communication.
• Positive: Maintaining an optimistic and constructive attitude.
• Adaptive: Adjusting communication style to suit different situations and audiences.

Moderation

By spending a little time to create a response matrix, you’ll be able to communicate with your followers quickly and authentically. A response matrix would typically include all the “usual” questions you get asked. This matrix should be developed with your manager to ensure tricky questions you and your team might get asked get an appropriate and consistent response.

Download Template

• Official UNE Hashtags you might want to include;

Connect with UNE Life

Instagram: @UNELife2351 | Facebook: UNELife2351 | LinkedIn: UNE Life

Goals

Build a Strong Community with a focus on

• Events – for students and staff
• Wellbeing – physical, social and mental
• UNE Life services and support
• Being a point of truth for the University

Boost Reputation and Brand Awareness

• With engaging student content – tips and tricks
• Enhance service visibility

Target Audience

• UNE Students (online and on campus, international and domestic)

Content/ Visual Guidelines

• Ensure that your posts, stories, and reels maintain a consistent look and feel. 
• Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
• Use the same colour scheme – your brand colours
• Use the same typography – please choose the very first, or very last option when creating a story or reel.
• When placing type on images make sure it’s readable, ensuring equal padding around the edges of the text and image.

 This consistency helps in immediate brand recognition.

Tone of Voice

Maintaining a consistent tone of voice is the cornerstone of trust-building. As trust grows, so does engagement. A consistent tone fosters familiarity, making your team’s social media presence a reliable and relatable source, ultimately encouraging meaningful interactions.

Each UNE Life business has a different tone of voice however, they are all friendly, inclusive and professional.

Advocacy and Wefares Tone of voice is

• Friendly: Approachable and warm, creating a welcoming atmosphere.
• Approachable: Open and receptive, encouraging engagement and questions.
• Conversational: Relaxed and informal, like chatting with a friend.
• Inclusive: Making all individuals feel valued and included.
• Respectful: Treating others with courtesy and consideration.
• Supportive: Offering encouragement and assistance when needed.
• Professional: Maintaining a level of maturity and professionalism in communication.
• Empathetic: Demonstrating an understanding of challenges and concerns.
• Clear and Informative: Providing information in a straightforward and easily understandable manner.
• Solution-oriented: Focusing on practical solutions and problem-solving.
• Empowering: Encouraging autonomy and independence in learning and decision-making.
• Trustworthy: Establishing credibility and reliability in communication.
• Positive: Maintaining an optimistic and constructive attitude.
• Adaptive: Adjusting communication style to suit different situations and audiences.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

Moderation

By spending a little time to create a response matrix, you’ll be able to communicate with your followers quickly and authentically. A response matrix would typically include all the “usual” questions you get asked. This matrix should be developed with your manager to ensure tricky questions you and your team might get asked get an appropriate and consistent response.

Download Template

Official UNE Hashtags you might want to include;

Connect with Advocacy & Welfare

Instagram: @AdvocacyWelfare | Facebook: AdvocacyWelfareUNE

Goals

Build a Strong Community with a focus on

• Student highlights
• Events – for students, staff and the wider community
• Wellbeing – physical, social and mental
• Driving memberships
• Being a point of truth for the University

Boost Reputation and Brand Awareness

• With engaging sport-focused content
• By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
• Enhance service visibility

Target Audience

• UNE Students (online and on campus, international and domestic)
• UNE Staff
• The wider UNE community and New England Region

Content/ Visual Guidelines

• Ensure that your posts, stories, and reels maintain a consistent look and feel. 
• Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
• Use the same colour scheme – your brand colours
• Use the same typography – please choose the very first, or very last option when creating a story or reel.
• When placing type on images make sure it’s readable, ensuring equal padding around the edges of the text and image.

 This consistency helps in immediate brand recognition.

Tone of Voice

Maintaining a consistent tone of voice is the cornerstone of trust-building. As trust grows, so does engagement. A consistent tone fosters familiarity, making your team’s social media presence a reliable and relatable source, ultimately encouraging meaningful interactions.

SportUNE’s tone of voice is

• Friendly: Approachable and warm, creating a welcoming atmosphere.
• Approachable: Open and receptive, encouraging engagement and questions.
• Conversational: Relaxed and informal, like chatting with a friend.
• Inclusive: Making all individuals feel valued and included.
• Respectful: Treating others with courtesy and consideration.
• Supportive: Offering encouragement and assistance when needed.
• Professional: Maintaining a level of maturity and professionalism in communication.
• Empathetic: Demonstrating an understanding of challenges and concerns.
• Clear and Informative: Providing information in a straightforward and easily understandable manner.
• Motivational: Inspiring and encouraging self-improvement and growth.
• Empowering: Encouraging autonomy and independence in learning and decision-making.
• Trustworthy: Establishing credibility and reliability in communication.
• Positive: Maintaining an optimistic and constructive attitude.
• Adaptive: Adjusting communication style to suit different situations and audiences.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

Moderation

By spending a little time to create a response matrix, you’ll be able to communicate with your followers quickly and authentically. A response matrix would typically include all the “usual” questions you get asked. This matrix should be developed with your manager to ensure tricky questions you and your team might get asked get an appropriate and consistent response.

Download Template

Official UNE Hashtags you might want to include;

Connect with SportUNE

Instagram: @SportUNE2351 | Facebook: SportUNE1938

Goals

Build a Strong Community with a focus on

• Product highlights
• Merchandise highlights
• Sales

Boost Reputation and Brand Awareness

• By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
• Enhance service visibility

Target Audience

• UNE Students (online and on campus, international and domestic)
• UNE Staff
• The wider UNE community

Content/ Visual Guidelines

• Ensure that your posts, stories, and reels maintain a consistent look and feel. 
• Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
• Use the same colour scheme – your brand colours
• Use the same typography – please choose the very first, or very last option when creating a story or reel.
• When placing type on images make sure its readable, ensuring equal padding around the edges of the text and image.

 This consistency helps in immediate brand recognition.

Tone of Voice

Maintaining a consistent tone of voice is the cornerstone of trust-building. As trust grows, so does engagement. A consistent tone fosters familiarity, making your team’s social media presence a reliable and relatable source, ultimately encouraging meaningful interactions.

The Shop’s tone of voice is

• Friendly: Approachable and warm, creating a welcoming atmosphere.
• Approachable: Open and receptive, encouraging engagement and questions.
• Conversational: Relaxed and informal, like chatting with a friend.
• Inclusive: Making all individuals feel valued and included.
• Respectful: Treating others with courtesy and consideration.
• Professional: Maintaining a level of maturity and professionalism in communication.
• Empathetic: Demonstrating an understanding of challenges and concerns.
• Clear and Informative: Providing information in a straightforward and easily understandable manner.
• Trustworthy: Establishing credibility and reliability in communication.
• Positive: Maintaining an optimistic and constructive attitude.
• Adaptive: Adjusting communication style to suit different situations and audiences.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

UNE Life’s tone of voice is

• Friendly: Approachable and warm, creating a welcoming atmosphere.
• Approachable: Open and receptive, encouraging engagement and questions.
• Conversational: Relaxed and informal, like chatting with a friend.
• Inclusive: Making all individuals feel valued and included.
• Respectful: Treating others with courtesy and consideration.
• Supportive: Offering encouragement and assistance when needed.
• Professional: Maintaining a level of maturity and professionalism in communication.
• Empathetic: Demonstrating an understanding of challenges and concerns.
• Clear and Informative: Providing information in a straightforward and easily understandable manner.
• Motivational: Inspiring and encouraging self-improvement and growth.
• Solution-oriented: Focusing on practical solutions and problem-solving.
• Empowering: Encouraging autonomy and independence in learning and decision-making.
• Trustworthy: Establishing credibility and reliability in communication.
• Positive: Maintaining an optimistic and constructive attitude.
• Adaptive: Adjusting communication style to suit different situations and audiences.

Moderation

By spending a little time to create a response matrix, you’ll be able to communicate with your followers quickly and authentically. A response matrix would typically include all the “usual” questions you get asked. This matrix should be developed with your manager to ensure tricky questions you and your team might get asked get an appropriate and consistent response.

Download Template

Official UNE Hashtags you might want to include;

Connect with The Shop

Instagram: @TheShop_UNELife | Facebook: TheShopUNE

Goals

Build a Strong Community with a focus on

• student highlights
• NewsHub
• Events – for students and staff
• Wellbeing – physical, social and mental
• UNE Life services and support
• Being a point of truth for the University

Boost Reputation and Brand Awareness

• With engaging student content
• By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
• Enhance service visibility

Target Audience

• UNE Students (online and on campus, international and domestic)
• UNE Staff
• The wider UNE community

Content/ Visual Guidelines

• Ensure that your posts, stories, and reels maintain a consistent look and feel. 
• Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
• Use the same colour scheme – your brand colours
• Use the same typography – please choose the very first, or very last option when creating a story or reel.
• When placing type on images make sure its readable, ensuring equal padding around the edges of the text and image.

 This consistency helps in immediate brand recognition.

Tone of Voice

Maintaining a consistent tone of voice is the cornerstone of trust-building. As trust grows, so does engagement. A consistent tone fosters familiarity, making your team’s social media presence a reliable and relatable source, ultimately encouraging meaningful interactions.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

UNE Life’s tone of voice is

• • Educational but not stuffy.
  • Edgy but not inappropriate.
  • Informal but not sloppy.
  • Fun but not childish.
  • Cheerful but not forced.

Friendly: Approachable and warm, creating a welcoming atmosphere.

• Approachable: Open and receptive, encouraging engagement and questions.
• Conversational: Relaxed and informal, like chatting with a friend.
• Inclusive: Making all individuals feel valued and included.
• Respectful: Treating others with courtesy and consideration.
• Supportive: Offering encouragement and assistance when needed.
• Professional: Maintaining a level of maturity and professionalism in communication.
• Empathetic: Demonstrating an understanding of challenges and concerns.
• Clear and Informative: Providing information in a straightforward and easily understandable manner.
• Motivational: Inspiring and encouraging self-improvement and growth.
• Solution-oriented: Focusing on practical solutions and problem-solving.
• Empowering: Encouraging autonomy and independence in learning and decision-making.
• Trustworthy: Establishing credibility and reliability in communication.
• Positive: Maintaining an optimistic and constructive attitude.
• Adaptive: Adjusting communication style to suit different situations and audiences.

Moderation

By spending a little time to create a response matrix, you’ll be able to communicate with your followers quickly and authentically. A response matrix would typically include all the “usual” questions you get asked. This matrix should be developed with your manager to ensure tricky questions you and your team might get asked get an appropriate and consistent response.

Download Template

Official UNE Hashtags you might want to include;

Handy Content Templates

Email Templates

How to arrange an interview

Connect with TuneFM

Instagram: TuneFM | Facebook: Tune FM106.9

Goals

Build a Strong UNE Life Community with a focus on

• Cafe highlights
• Events – for students and staff
• Product highlights

Boost UNE Life Reputation and Brand Awareness

• With engaging  community content
• By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
• Enhance service visibility

Target Audience

• UNE Students (on campus, international and domestic)
• UNE Staff
• The wider UNE community

Content/ Visual Guidelines

• Ensure that your posts, stories, and reels maintain a consistent look and feel. 
• Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
• Use the same colour scheme – your brand colours
• Use the same typography – please choose the very first, or very last option when creating a story or reel.
• When placing type on images make sure it is readable, ensuring equal padding around the edges of the text and image.

 This consistency helps in immediate brand recognition.

Tone of Voice

Maintaining a consistent tone of voice is the cornerstone of trust-building. As trust grows, so does engagement. A consistent tone fosters familiarity, making your team’s social media presence a reliable and relatable source, ultimately encouraging meaningful interactions.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

Cafe Life’s tone of voice is

• Friendly: Approachable and warm, creating a welcoming atmosphere.
• Approachable: Open and receptive, encouraging engagement and questions.
• Conversational: Relaxed and informal, like chatting with a friend.
• Inclusive: Making all individuals feel valued and included.
• Respectful: Treating others with courtesy and consideration.
• Supportive: Offering encouragement and assistance when needed.
• Clear and Informative: Providing information in a straightforward and easily understandable manner.

Moderation

By spending a little time to create a response matrix, you’ll be able to communicate with your followers quickly and authentically. A response matrix would typically include all the “usual” questions you get asked. This matrix should be developed with your manager to ensure tricky questions you and your team might get asked get an appropriate and consistent response.

Download Template

Official UNE Hashtags you might want to include;

 Connect with Cafe Life

Instagram: @cafelife2351 | Facebook: UNE.CafeLife

Goals

Build a Strong UNE Life Community with a focus on

• Student highlights
• Events highlights
• Product highlights
• Staff highlights

Boost UNE Life Reputation and Brand Awareness

• With engaging community content
• By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
• Enhance service visibility

Target Audience

• UNE Students (online and on campus, international and domestic)
• UNE Staff
• The wider UNE community

Content/ Visual Guidelines

• Ensure that your posts, stories, and reels maintain a consistent look and feel. 
• Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
• Use the same colour scheme – your brand colours
• Use the same typography – please choose the very first, or very last option when creating a story or reel.
• When placing type on images make sure it is readable, ensuring equal padding around the edges of the text and image.

 This consistency helps in immediate brand recognition.

Tone of Voice

Maintaining a consistent tone of voice is the cornerstone of trust-building. As trust grows, so does engagement. A consistent tone fosters familiarity, making your team’s social media presence a reliable and relatable source, ultimately encouraging meaningful interactions.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

UNE Life’s Events & Catering’s tone of voice is

• Friendly: Approachable and warm, creating a welcoming atmosphere.
• Approachable: Open and receptive, encouraging engagement and questions.
• Conversational: Relaxed and informal, like chatting with a friend.
• Inclusive: Making all individuals feel valued and included.
• Respectful: Treating others with courtesy and consideration.
• Professional: Maintaining a level of maturity and professionalism in communication.
• Clear and Informative: Providing information in a straightforward and easily understandable manner.
• Solution-oriented: Focusing on practical solutions and problem-solving.
• Trustworthy: Establishing credibility and reliability in communication.
• Positive: Maintaining an optimistic and constructive attitude.
• Adaptive: Adjusting communication style to suit different situations and audiences.

Moderation

By spending a little time to create a response matrix, you’ll be able to communicate with your followers quickly and authentically. A response matrix would typically include all the “usual” questions you get asked. This matrix should be developed with your manager to ensure tricky questions you and your team might get asked get an appropriate and consistent response.

Download Template

Official UNE Hashtags you might want to include;

 Connect with UNE Life Events & Catering

Instagram: @unelifeeventsandcatering | Facebook: UNE Life Events & Catering 

Goals

Build a Strong UNE Life Community with a focus on:

• The Bistro Highlights: Showcase casual lunch options, social atmosphere, and feature the space as a desirable event venue.
• Events: Promote key university and community events hosted at The Bistro, as well as student and staff gatherings.
• Product Highlights: Feature menus, special offers, and dining experiences.

Boost UNE Life Reputation and Brand Awareness:

• Create engaging content that emphasises The Bistro as a vibrant campus venue.
• Strengthen partnerships with UNE Life, UNE, and the broader community through collaborative events and promotions.
• Enhance the visibility of The Bistro’s services as a dining and event space.

Target Audience

• UNE Students (on-campus)
• UNE Staff
• Wider community

Content/Visual Guidelines

• Maintain a consistent look and feel across all posts, stories, and reels to ensure brand cohesion.
• Use high-quality images that are well-lit and focused. Stock images should look like they “could be at UNE” to preserve authenticity.
• Stick to the brand’s color scheme and typography. When creating stories or reels, select the first or last typography option for uniformity.
• When adding text to images, ensure readability and include equal padding around the edges for a clean, polished look.

Maintaining visual consistency helps with immediate brand recognition.

Tone of Voice

The Bistro’s tone of voice reflects its role as a welcoming and casual space for the campus community:

• Friendly: Warm and approachable, inviting students and staff to relax and socialize.
• Casual: Informal and laid-back, creating a comfortable atmosphere.
• Inclusive: Welcoming everyone, making them feel valued and included.
• Engaging: Encouraging interaction, whether about food, events, or venue hire.
• Professional: Providing clear and accurate information, especially when it comes to event bookings and inquiries.

Moderation

To maintain consistency in communication, create a response matrix to address common questions quickly and authentically. Collaborate with your manager to ensure appropriate responses to more challenging queries.

Download Template

By aligning with these guidelines, The Bistro will strengthen its role as a central campus hub and reinforce UNE Life’s brand identity across platforms.