UNE Life Staff | Social Media Guide

Your role within any UNE Life department involves fostering strong community trust.

As an employee of UNE Life, you are now an advocate and an extension of our brands. This means, what you do and say reflects on our business as a whole.

Help us grow our community trust by sharing photos and stories showcasing positive work experiences.

share these with the marketing team- send us an email or teams chat and keep us up to date with your wins.
share these on your personal socials and tag the relevant accounts.
share these from the teams social media account – if you’re part of the official social media support crew.

Things you need to know.

A brand is more than just visuals

A brand is a unique and recognisable identity that represents a company, organisation, product, or service.

A brand encompasses more than just a logo or visual elements; it includes the values, personality, mission, and overall perception that people associate with that entity.

A strong brand conveys a consistent message and creates a distinct impression in the minds of consumers, setting it apart from competitors.

It helps build trust, loyalty, and emotional connections with customers, influencing their purchasing decisions and their overall perception of the entity behind the brand.

UNE Life Values

Honesty. Transparency builds trust.
Respect. Yourself, others, and all we do.
We are a team. We get things done, together.
Never settle. We live for continuous improvement.
Surpass expectations. We focus on customer satisfaction.
We’re committed. We do what we do because we believe in it.

Style Guide

Authentic Representation: Ensure your social media content accurately reflects the values, culture, and activities of UNE Life.
Consistent Branding: Maintain a consistent visual identity, including logos, colours, and tone of voice, across all posts and interactions.
Community Engagement: Actively engage with your audience by responding to comments, messages, and interactions in a timely and respectful manner.
Content Relevance: Share content that aligns with your team’s objectives and the broader goals of UNE Life, focusing on value to your target audience.
Respect for Privacy: Obtain necessary permissions before posting photos or personal information about individuals. Respect confidentiality and data protection guidelines.
Accuracy and Fact-checking: Ensure that all information shared is accurate and reliable, and fact-check any statistics, data, or claims before posting.
Positive Tone and Language: Maintain a positive and inclusive tone in all interactions, refraining from using offensive, discriminatory, or inappropriate language.

Content is Key

Content is the foundation of any successful social media strategy. It’s what draws your audience in, keeps them engaged, and encourages them to interact with your brand. Quality content establishes your team’s credibility, showcases your expertise, and helps build a loyal community around your team’s activities.

Content Mix (Static Posts, Reels, and Stories):

Static Posts: These are the traditional image or text-based posts that provide a snapshot of your team’s activities, achievements, and events. Static posts are great for sharing detailed information, quotes, and visuals that capture your team’s essence. They can include event announcements, team spotlights, educational content, and more. They provide a stable and informative element to your content mix.
Stories: Stories are posts that disappear after 24 hours. They’re perfect for sharing temporary updates, event coverage, polls, quizzes, and interactive content. Stories offer a more informal and personal connection with your audience. They encourage real-time engagement and provide a way to share frequent updates without cluttering your main feed.
Reels: Reels are short, engaging videos that can be up to 90 seconds long – the most engaging Reels are often no longer than 30 seconds. They’re excellent for showcasing dynamic content such as behind-the-scenes glimpses, quick tutorials, and entertaining moments. Reels often incorporate music and quick edits to keep the audience’s attention. They’re a fantastic way to inject fun and creativity into your content strategy.

Benefits of a Content Mix:

Engagement Variety: Different types of content appeal to different audience preferences. A mix keeps your content fresh and engages a broader range of followers.
Showcasing Creativity: Reels and Stories allow for more creativity and experimentation, enabling your team to showcase its personality and innovation.
Storytelling: The combination of static posts, reels, and stories provides an opportunity to tell a well-rounded and compelling story about your team’s activities and impact.
Algorithm Benefits: Many social platforms favor diverse content formats, leading to increased visibility in users’ feeds and improved discoverability.
Audience Insights: Different content types can elicit varying levels of engagement. Analysing the performance of each format helps you tailor your strategy over time.

By incorporating a balanced mix of static posts, reels, and stories, your team can captivate your audience’s attention, foster engagement, and effectively communicate its mission and achievements.

Content mix

Content Mix

Content is the key to successful social media strategies, attracting, engaging, and showcasing expertise to audiences.

For variety, mix Static Posts, Stories, and Reels:

Static Posts offer detailed glimpses of achievements.
Stories provide personal, time-sensitive updates.
Reels capture dynamic moments in short, engaging videos.

Benefits include diverse engagement, creativity, effective storytelling, platform favorability, and insights for refinement.

Balancing these content types fosters engagement and effectively conveys your team’s mission.

Replying to negative comments

Negative comments can happen from time to time.

Please be really careful when you’re responding to negative comments, if you don’t know how to respond, simply let your manager know and they can address the issue.

Things to remember

Collaborative Response: Negative comments on any UNE Life accounts need to be addressed in collaboration with your manager. If necessary, they will escalate the matter.
Empathetic Engagement: When responding to negative comments, approach with empathy. Acknowledge their concerns and invite them to continue the conversation through email for a more private and personalised resolution – don’t engage in public conversations on walls or in comment sections etc.
Escalation for Serious Matters: If a negative comment pertains to a persons welfare or involves concerns related to UNE or UNE Life, take a screenshot and notify your manager promptly. Also, refer to your response matrix.
Document and Alert: If negative comments are directed to any UNE Life brand on social media, capture screenshots and send them to the Marketing team for awareness and appropriate action.

Add response matrix

Understanding a CTA

CTA stands for Call To Action, a crucial element used across websites, newsletters, and social media. Each social post should have a purpose, whether it’s driving sales, boosting awareness, or guiding people back to your core objective.

CTA Recipe

Make them action-oriented.
Use persuasive text.
Include compelling visuals.
Create a sense of urgency.
Ensure easy visibility (add a shortened link).

Think brief, engaging, and snappy. Emojis can add an extra touch of engagement.

Things to remember

Incorporate a CTA in every Facebook post.
Instagram CTAs can be more challenging; use your bio link as a reference point.
Story CTAs always use the link tool – its more accessible to the audience
Keep your CTAs engaging and diverse.
Focus on a single purpose or message at a time.

Photography tips

Mobile phones take perfect photos for socials.

When taking photos, please;

Use portrait scape for stories and reels
Use landscape or portrait for static posts

Use Good Lighting: Lighting is crucial for photography. Natural light, especially during the golden hour (early morning or late afternoon), can enhance your photos significantly. Avoid harsh overhead sunlight that can create harsh shadows.
Clean Your Lens: Make sure your phone’s camera lens is clean. Fingerprints and smudges can affect the clarity of your photos.
Rule of Thirds: Use the rule of thirds to compose your shots. Imagine your photo divided into nine equal segments by two vertical and two horizontal lines. Place important elements along these lines or at their intersections to create a more balanced and visually pleasing composition.
Background Matters: Pay attention to the background of your photo. A cluttered or distracting background can take away from the main subject. Choose simple and complementary backgrounds that enhance the subject.
Experiment with Angles: Don’t just take photos from eye level. Experiment with different angles—shoot from above, below, or from unique perspectives to add interest to your photos.
Focus and Depth of Field: Tap on the subject of your photo to ensure it’s in focus. Many smartphones also offer a “Portrait Mode” that creates a shallow depth of field, blurring the background and making the subject stand out.
Tell a Story: Use your photos to tell a story or convey an emotion. Captions can complement your photos and provide context, allowing your followers to connect with the content on a deeper level.

Image sizes

IMAGE SIZES

It’s best practice to create your images to the correct size, images can always be shrunk, but not enlarged.

Web images are measured in Pixels (px)
Print images are measured in mm, cm, inches

Facebook and Instagram have rules about the text on imagery – usually, they will penalise you for this, as they will think it’s an advert. Aim for no text – 20% text on an image and put all the other details in the text box.

Dimension guidelines;

Video tips

When creating videos for socials, please keep these tips in mind;

Grab Attention Quickly: Start your video with a captivating hook within the first few seconds to entice viewers to keep watching.
Keep it Concise: Attention spans are short on social media. Aim for videos that deliver value or entertainment in a succinct manner, ideally under a minute.
Clear Visuals and Audio: Ensure your video has clear visuals and high-quality audio – or remove and replace the audio. Viewers are more likely to engage with content they can see and hear without difficulty. Make sure the crop of your videos and images is fit for platform. Every platform will have a different aspect ratio for their visual content, and it’s good practice to ensure that your content is suited to these specifications.
Tell a Story: Craft a narrative that engages your audience emotionally. Whether it’s a personal journey,a highlight, a customer testimonial, or a behind-the-scenes look, storytelling keeps viewers invested.
Incorporate Text or Captions: Many social media users watch videos with the sound off. Incorporate text overlays or captions to convey your message effectively without relying solely on audio. Use the automated text overlays and edit where necessary.
Use Music Thoughtfully: If using music, ensure it complements your video’s mood and message. Check for copyright restrictions or use platforms that provide royalty-free music. Or use music that is trending.
Call to Action (CTA): End your video with a clear CTA. Whether it’s to like, share, comment, visit a website, or follow your page, guide viewers on the next steps.

Remember, the specifics might vary depending on the platform and your target audience, but these general tips can help you create more engaging and effective videos for social media.

Engagement explained

Consider social media engagement as being similar to nurturing a long-term relationship. Building a brand requires commitment, adaptability, and forward-looking strategies. By combining these elements with thoughtful approaches, you can ensure an enduring and fulfilling connection.

Social media engagement is driven by

Likes
Comments
Shares
Click-throughs on content

Reach & Impressons explained

Reach refers to the total count of unique individuals who have viewed an individual piece of content. Impressions, on the other hand, encompass the overall number of times your content has been displayed, regardless of whether it was clicked or not.

Types of reach

Organic: This denotes the count of times your content was displayed without any cost, such as in news feeds or on your page.
Paid: This represents the count of times your promoted content was displayed through paid means.
Viral: Viral reach tallies the number of times content related to your page was displayed or shared by others. This includes actions like liking, sharing, or commenting.

To organically enhance your reach, consider these strategies:

Use Location Tagging: Vary your location tags for each post while ensuring they remain pertinent.
Tag Relevant Collaborators: Tag brands, groups, and individuals that are relevant to your content, avoiding excessive tagging.
Use Hashtags: Employ relevant hashtags to broaden your content’s reach and engagement.

Events & how to make the most of them

If you’re really stepping it up and planning events this will help you;

Planning – All events require planning and advertising, the more organised you are with the details the better your event will be!
Details – For student events, we recommend getting the event details hosted online as soon as possible – 4 weeks beforehand is a good starting point. People want information – the “about” section of your event should be as enticing as possible.
Schedule posts – scheduling posts and teasers with information will be the key to getting organis reach and people at your events
Reach – to amplify your event you can include co-hosts to your events!

For tips on how to create an event check out this blog

Scheduling

If you’re time poor – lets face it, who isn’t, scheduling could be your new best friend.

Scheduling simply means planning your social media activities so you’re able to achieve your goals and priorities in the time you have available. It can also help you balance and plan your workload.

TIPS

How to natively schedule a post on Facebook
How to schedule to Instagram
Think about what you want to achieve (today, this week or this month) to keep on track to accomplish your goals.

There are lots of scheduling tools out there – depending on budget and the time you want to dedicate to learning how to use a new platform.

BE REALISTIC

Set SMART goals for yourself

Specific Defined and clear
Measurable With specific criteria so you can measure your progress towards the goal
Achievable Attainable, not impossible
Realistic Within reach, and relevant to your purpose
Timely Keep a clearly defined timeline, include a starting date and a target date (creating a sense of urgency)

Hashtags explained

Hashtags play a pivotal role in enhancing searchability. Incorporate established hashtags to expand your reach, and consider including a unique one tailored to your event or group for a distinct identity. Each UNE Life unit has its own distinct or suggested hashtags.

Things to consider:

Use capitalisation for better readability. eg #ProudToBeUNE
If you’re creating a custom hashtag, perform thorough research to ensure it’s not already in use. You can do a simple Google search for this purpose. Additionally, make sure your custom hashtag isn’t inappropriate or contradictory to your intended purpose

Instagram:

If you’re including them within your caption, stick to 3 to 5—like Instagram recommends. If you’re going to use the first comment for hashtags, then up to the full 30 hashtags would be acceptable. However, this is not to say that you should use 30 hashtags for every post. You should make these relevant to your content or message, and switch them up from post to post.
Add hashtags either as the first comment or a few lines below your caption for a cleaner look.

Facebook:

Use up to 3 hashtags – think of these as search terms.

Connect with us on socials

Some of our brands and services require dedicated social media accounts, this is to help build trust, drive awareness and drive sales. The services that don’t require dedicated accounts ie. UNE Life Safety & Security sometimes also have messaging to share – which is generally done via out UNE Life main channels. Find us online.

UNE Life

UNE Life is our parent company – HQ is up top near the Northern Carpark at UNE.

Instagram: @UNELife2351
Facebook: UNELife2351

SportUNE

SportUNE offers state-of-the-art fitness facilities open to the entire community, with complimentary gym memberships available for UNE and UNE Life staff. It also serves as the home of the UNE Sports Academy, providing training for elite student athletes. SportUNE hosts a wide range of team sports, competitions, and intercollegiate events, fostering a vibrant sporting culture for participants at all levels.

Instagram: @SportUNE2351
Facebook: SportUNE1938

The Shop

The Shop sells a range of things including books, ebooks, graduation gowns and equipment for students, stationary and snacks for staff, gifts, a Post Office and so much more available to the entire community. It’s located near the Ingrid Moses Court Yard at UNE and next to UNE Life, Safety & Security.

Instagram: @TheShop_UNELife
Facebook: TheShopUNE

UNE Life, Events & Catering

UNE Life, Events & Catering looks after almost all the catering on campus. This includes Cafe Life, Booloominbah, Cafe W77, the cafe at SportUNE, The Bistro and internal and external catering for parties, weddings, formals and more. Our catering venues are located in multiple locations across campus.

Instagram: @LifeEventsCatering
Facebook: LifeEvents&Catering

TuneFM

TuneFM is our student-powered radio station – it’s Australia’s oldest university radio station, broadcasting 24/7 tunes, news updates and interesting media! It’s a narrowcast station so can be heard on FM waves in Armidale, however, everything is also streamed and you can listen online here. Tune is located in the Northern Courtyard, right next to The Cafe.

Instagram: TuneFM
Facebook: Tune!FM106.9

Advocacy & Welfare

Advocacy & Welfare are our independent advocates for students who need free and confidential advice, advocacy and referral across a range of university related issues. A&W is located near the Northern Carpark, opposite UNE Life HQ, and offers appointments online, over the phone and in person.

Instagram: @AdvocacyWelfare
Facebook: AdvocacyWelfareUNE

The Bistro

The Bistro, conveniently located across from Café Life, provides a relaxed setting for casual lunches and drinks on select days of the week. Beyond dining, it serves as a versatile venue for university and community events, making it a key gathering space on campus. With comfortable seating and a laid-back atmosphere, it’s also an ideal spot for students to unwind, socialise, or study throughout the week.

Instagram: @thebistroune
Facebook: TheBistroUNE2351

Cafe Life

Café Life is the heart of the UNE campus, offering a variety of freshly brewed coffees, hot lunch options, snacks, and cold beverages, both for dine-in and takeaway. With a laid-back atmosphere, it’s a popular hangout for students and staff, featuring picnic tables in the sunny northern courtyard. Open five days a week, Café Life is also available for venue and event hire through UNE Life Events & Catering.

Instagram: @cafelife2351
Facebook: CafeLife2351

Connect with other UNE Socials

Audit your Linktree

All UNE Life social media accounts have an associated Linktree account. A Linktree is the link in the bio of our Facebook or Instagram profiles, that contains a wide range of information.

When a social media post directs people to “head to the link in our bio” this is what is being referred to.

It is very important to make sure our Linktrees are up to date and clearly reflect what is currently being talked about on their related social media profiles, as this is the central location that directs our social media followers to information on our websites and beyond.

Think of Linktrees as the yellow pages for UNE Life’s online content.

You can keep them up to date by:

auditing links and removing references to out of date or past events/information.
reordering links based on what is most relevant at the moment e.g. for Advocacy & Welfare, you might place a blog about exam help to the top of the tree during exam season.

Social Media Do’s and Don’ts

In the dynamic world of social media, staying up-to-date with best practices is essential for brands to succeed. Here are some do’s and don’ts to help you thrive on social media:

Do:

Be authentic. People can spot a fake from a mile away, so be yourself and let your brand’s personality shine through.
Use short-form video content. Short-form video content (Instagram Reels, TikTok, Youtube Shorts) is the king of social media in 2023, so make sure to incorporate it into your strategy.
Find content in your day-to-day. Social media content can be a by-product of your daily activities. You could share something educational, comment on something that’s trending, a customer story or testimonial, showcase staff success, share a milestone, highlight a BTS moment or share photos or video content of something exciting or interesting that has been going on.
Practice social listening. Monitor social media for conversations about your industry so you can stay informed and engaged.
Utilise user-generated content. User-generated content (UGC) is a great way to build trust and credibility with your audience. Share UGC whenever possible, and be sure to credit the creators. For example, if someone tags you in a positive post or story, re-share or repost that to your brand’s feed or stories.
Tailor your content to each platform. Not all social media platforms are created equal. Each platform has its own unique audience and culture, so tailor your content accordingly.
Be consistent. Post regularly and engage with your audience consistently. This will help you build a following and keep people interested in your brand.
Utilise paid advertising. Allocate a budget for paid social media advertising. Platforms offer highly targeted advertising options to reach specific demographics. Experiment with different ad formats to see what works best.
Be inclusive and accessible. Ensure your social media content is accessible to all. Provide captions for videos, and be mindful of inclusivity in your messaging and in the images you post.

Don’t:

Don’t spam. Posting too often or sharing the same content over and over again if it’s not adding value to what you have posted before will annoy your followers and make them less likely to engage with your brand.
Don’t apply a one-size-fits-all approach. As mentioned above, each social media platform is different. Don’t try to post the same content on every platform. Instead, tailor your content to each platform’s specific audience, even if you’re only tweaking it slightly.
Don’t be afraid to experiment. Social media is constantly changing, so don’t be afraid to experiment with new kinds of content and formats. What works on one platform may not work on another, so it’s important to test and see what resonates with your audience.
Don’t neglect your audience. Social media is a two-way street. Don’t just post content and then disappear. Respond to comments and questions, and participate in conversations.
Don’t forget about your brand guidelines. Your social media presence should be consistent with your overall brand identity. Make sure to use your brand colours, fonts and tone of voice in all of your social media posts and graphics.
Don’t ignore negative comments. Ignoring or deleting negative comments can escalate issues and create a negative perception of your brand. Respond professionally and constructively to criticism, and try to address concerns openly.

Social media continues to be a powerful tool for businesses to connect with their audience and achieve their marketing goals. By following these best practices and avoiding the pitfalls, your business can thrive and stay competitive in the ever-evolving social media landscape.

Content guidelines for each team

UNE Life

Goals

Build a Strong Community with a focus on

Student highlights
Events – for students and staff
Wellbeing – physical, social and mental
UNE Life services and support
Being a point of truth for the University

Boost Reputation and Brand Awareness

With engaging student content
By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
Enhance service visibility

Target Audience

UNE Students (online and on campus, international and domestic)
UNE Staff
The wider UNE community

Content/ Visual Guidelines

Ensure that your posts, stories, and reels maintain a consistent look and feel.
Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
Use the same colour scheme – your brand colours
Use the same typography – please choose the very first, or very last option when creating a story or reel.
When placing type on images make sure its readable, ensuring equal padding around the edges of the text and image.

This consistency helps in immediate brand recognition.

Tone of Voice

Maintaining a consistent tone of voice is the cornerstone of trust-building. As trust grows, so does engagement. A consistent tone fosters familiarity, making your team’s social media presence a reliable and relatable source, ultimately encouraging meaningful interactions.

Each UNE Life business has a different tone of voice however, they are all friendly, inclusive and professional.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

UNE Life’s tone of voice is

Friendly: Approachable and warm, creating a welcoming atmosphere.
Approachable: Open and receptive, encouraging engagement and questions.
Conversational: Relaxed and informal, like chatting with a friend.
Inclusive: Making all individuals feel valued and included.
Respectful: Treating others with courtesy and consideration.
Supportive: Offering encouragement and assistance when needed.
Professional: Maintaining a level of maturity and professionalism in communication.
Empathetic: Demonstrating an understanding of challenges and concerns.
Clear and Informative: Providing information in a straightforward and easily understandable manner.
Motivational: Inspiring and encouraging self-improvement and growth.
Solution-oriented: Focusing on practical solutions and problem-solving.
Empowering: Encouraging autonomy and independence in learning and decision-making.
Trustworthy: Establishing credibility and reliability in communication.
Positive: Maintaining an optimistic and constructive attitude.
Adaptive: Adjusting communication style to suit different situations and audiences.

Moderation

By spending a little time to create a response matrix, you’ll be able to communicate with your followers quickly and authentically. A response matrix would typically include all the “usual” questions you get asked. This matrix should be developed with your manager to ensure tricky questions you and your team might get asked get an appropriate and consistent response.

Download Template

When to post

The UNE Life Marketing team will oversee all social media marketing related to UNE Life, they will also arrange a few consistent posts (across Facebook and Instagram) for all UNE Life services on a weekly basis across platforms. Please see the schedules outlined in each team. All teams are required to collaborate with the marketing team to ensure information is accurate. The Marketing team will request information and images where needed.

The schedule below indicates when posts will be scheduled. In slots where there are no scheduled posts, it provides flexibility and allows for the inclusion of additional posts. Any time that is not marked will more than likely be filled with extra student information including any upcoming events.

Monday | X (IG + FB or Story)
Tuesday | X (IG + FB or Story)
Wednesday | X (IG + FB or Story)
Thursday
Friday | X (IG + FB or Story)
Saturday |
Sunday |

Official UNE Hashtags you might want to include;

Connect with UNE Life

Instagram: @UNELife2351 | Facebook: UNELife2351 | LinkedIn: UNE Life

Advocacy & Welfare

Goals

Build a Strong Community with a focus on

Events – for students and staff
Wellbeing – physical, social and mental
UNE Life services and support
Being a point of truth for the University

Boost Reputation and Brand Awareness

With engaging student content – tips and tricks
Enhance service visibility

Target Audience

UNE Students (online and on campus, international and domestic)

Content/ Visual Guidelines

Ensure that your posts, stories, and reels maintain a consistent look and feel.
Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
Use the same colour scheme – your brand colours
Use the same typography – please choose the very first, or very last option when creating a story or reel.
When placing type on images make sure it’s readable, ensuring equal padding around the edges of the text and image.

This consistency helps in immediate brand recognition.

Tone of Voice

Each UNE Life business has a different tone of voice however, they are all friendly, inclusive and professional.

Advocacy and Wefares Tone of voice is

Friendly: Approachable and warm, creating a welcoming atmosphere.
Approachable: Open and receptive, encouraging engagement and questions.
Conversational: Relaxed and informal, like chatting with a friend.
Inclusive: Making all individuals feel valued and included.
Respectful: Treating others with courtesy and consideration.
Supportive: Offering encouragement and assistance when needed.
Professional: Maintaining a level of maturity and professionalism in communication.
Empathetic: Demonstrating an understanding of challenges and concerns.
Clear and Informative: Providing information in a straightforward and easily understandable manner.
Solution-oriented: Focusing on practical solutions and problem-solving.
Empowering: Encouraging autonomy and independence in learning and decision-making.
Trustworthy: Establishing credibility and reliability in communication.
Positive: Maintaining an optimistic and constructive attitude.
Adaptive: Adjusting communication style to suit different situations and audiences.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

Moderation

Download Template

When to post

The UNE Life Marketing team will oversee all social media postings related to Advocacy & Welfare. It is the Advocacy & Welfare team’s duty to promptly notify the Marketing team of any outdated information on the website, the need for updating or creating collateral, as well as any vital updates that should be communicated to students.

The schedule below indicates when posts will be scheduled. In slots where there are no scheduled posts, it provides flexibility and allows for the inclusion of additional posts if needed. The Marketing team will also include any upcoming events in your social schedule.

Monday |
Tuesday | X (IG + FB + Story )
Wednesday |
Thursday |
Friday |
Saturday |
Sunday |

Official UNE Hashtags you might want to include;

Connect with Advocacy & Welfare

Instagram: @AdvocacyWelfare | Facebook: AdvocacyWelfareUNE

SportUNE

Goals

Build a Strong Community with a focus on

Student highlights
Events – for students, staff and the wider community
Wellbeing – physical, social and mental
Driving memberships
Being a point of truth for the University

Boost Reputation and Brand Awareness

With engaging sport-focused content
By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
Enhance service visibility

Target Audience

UNE Students (online and on campus, international and domestic)
UNE Staff
The wider UNE community and New England Region

Content/ Visual Guidelines

Ensure that your posts, stories, and reels maintain a consistent look and feel.
Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
Use the same colour scheme – your brand colours
Use the same typography – please choose the very first, or very last option when creating a story or reel.
When placing type on images make sure it’s readable, ensuring equal padding around the edges of the text and image.

This consistency helps in immediate brand recognition.

Tone of Voice

SportUNE’s tone of voice is

Friendly: Approachable and warm, creating a welcoming atmosphere.
Approachable: Open and receptive, encouraging engagement and questions.
Conversational: Relaxed and informal, like chatting with a friend.
Inclusive: Making all individuals feel valued and included.
Respectful: Treating others with courtesy and consideration.
Supportive: Offering encouragement and assistance when needed.
Professional: Maintaining a level of maturity and professionalism in communication.
Empathetic: Demonstrating an understanding of challenges and concerns.
Clear and Informative: Providing information in a straightforward and easily understandable manner.
Motivational: Inspiring and encouraging self-improvement and growth.
Empowering: Encouraging autonomy and independence in learning and decision-making.
Trustworthy: Establishing credibility and reliability in communication.
Positive: Maintaining an optimistic and constructive attitude.
Adaptive: Adjusting communication style to suit different situations and audiences.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

Moderation

Download Template

When to post

The UNE Life Marketing team will oversee some of the social media for SportUNE to ensure consistency, they will collaborate with you on content and seek guidance from you as the subject matter experts.

The schedule below indicates when posts will be scheduled. In slots where there are no scheduled posts, it provides flexibility and allows for the inclusion of additional posts. Your team is encouraged to post at any time that is not marked. The Marketing team will also include any upcoming events in your social schedule. Stories will be shared as frequently as possible.

Monday | X (IG + FB + Story)
Tuesday |
Wednesday |
Thursday |X (IG + FB + Story)
Friday |
Saturday |
Sunday |

It is the responsibility of SportUNE’s team to promptly notify the Marketing team of any outdated information on the website, the need for updating or creating collateral, as well as any vital updates that should be communicated.

Official UNE Hashtags you might want to include;

Connect with SportUNE

Instagram: @SportUNE2351 | Facebook: SportUNE1938

The Shop

Goals

Build a Strong Community with a focus on

Product highlights
Merchandise highlights
Sales

Boost Reputation and Brand Awareness

By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
Enhance service visibility

Target Audience

UNE Students (online and on campus, international and domestic)
UNE Staff
The wider UNE community

Content/ Visual Guidelines

Ensure that your posts, stories, and reels maintain a consistent look and feel.
Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
Use the same colour scheme – your brand colours
Use the same typography – please choose the very first, or very last option when creating a story or reel.
When placing type on images make sure its readable, ensuring equal padding around the edges of the text and image.

This consistency helps in immediate brand recognition.

Tone of Voice

The Shop’s tone of voice is

Friendly: Approachable and warm, creating a welcoming atmosphere.
Approachable: Open and receptive, encouraging engagement and questions.
Conversational: Relaxed and informal, like chatting with a friend.
Inclusive: Making all individuals feel valued and included.
Respectful: Treating others with courtesy and consideration.
Professional: Maintaining a level of maturity and professionalism in communication.
Empathetic: Demonstrating an understanding of challenges and concerns.
Clear and Informative: Providing information in a straightforward and easily understandable manner.
Trustworthy: Establishing credibility and reliability in communication.
Positive: Maintaining an optimistic and constructive attitude.
Adaptive: Adjusting communication style to suit different situations and audiences.

A brand’s tone of voice shapes how your audience perceives and connects with your content.

UNE Life’s tone of voice is

Friendly: Approachable and warm, creating a welcoming atmosphere.
Approachable: Open and receptive, encouraging engagement and questions.
Conversational: Relaxed and informal, like chatting with a friend.
Inclusive: Making all individuals feel valued and included.
Respectful: Treating others with courtesy and consideration.
Supportive: Offering encouragement and assistance when needed.
Professional: Maintaining a level of maturity and professionalism in communication.
Empathetic: Demonstrating an understanding of challenges and concerns.
Clear and Informative: Providing information in a straightforward and easily understandable manner.
Motivational: Inspiring and encouraging self-improvement and growth.
Solution-oriented: Focusing on practical solutions and problem-solving.
Empowering: Encouraging autonomy and independence in learning and decision-making.
Trustworthy: Establishing credibility and reliability in communication.
Positive: Maintaining an optimistic and constructive attitude.
Adaptive: Adjusting communication style to suit different situations and audiences.

Moderation

Download Template

When to post

The UNE Life Marketing team will oversee all social media postings related to The Shop. It is the responsibility of The Shops team to promptly notify the Marketing team of any outdated information on the website, the need for updating or creating collateral, as well as any vital updates that should be communicated to students.

Monday | X (IG + FB + Story)
Tuesday |
Wednesday |
Thursday |
Friday |
Saturday |
Sunday |

Official UNE Hashtags you might want to include;

Connect with The Shop

Instagram: @TheShop_UNELife | Facebook: TheShopUNE

TuneFM

Goals

Build a Strong Community with a focus on

student highlights
NewsHub
Events – for students and staff
Wellbeing – physical, social and mental
UNE Life services and support
Being a point of truth for the University

Boost Reputation and Brand Awareness

With engaging student content
By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
Enhance service visibility

Target Audience

UNE Students (online and on campus, international and domestic)
UNE Staff
The wider UNE community

Content/ Visual Guidelines

Ensure that your posts, stories, and reels maintain a consistent look and feel.
Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
Use the same colour scheme – your brand colours
Use the same typography – please choose the very first, or very last option when creating a story or reel.
When placing type on images make sure its readable, ensuring equal padding around the edges of the text and image.

This consistency helps in immediate brand recognition.

Tone of Voice

A brand’s tone of voice shapes how your audience perceives and connects with your content.

UNE Life’s tone of voice is

- Educational but not stuffy.
- Edgy but not inappropriate.
- Informal but not sloppy.
- Fun but not childish.
- Cheerful but not forced.

Friendly: Approachable and warm, creating a welcoming atmosphere.

Approachable: Open and receptive, encouraging engagement and questions.
Conversational: Relaxed and informal, like chatting with a friend.
Inclusive: Making all individuals feel valued and included.
Respectful: Treating others with courtesy and consideration.
Supportive: Offering encouragement and assistance when needed.
Professional: Maintaining a level of maturity and professionalism in communication.
Empathetic: Demonstrating an understanding of challenges and concerns.
Clear and Informative: Providing information in a straightforward and easily understandable manner.
Motivational: Inspiring and encouraging self-improvement and growth.
Solution-oriented: Focusing on practical solutions and problem-solving.
Empowering: Encouraging autonomy and independence in learning and decision-making.
Trustworthy: Establishing credibility and reliability in communication.
Positive: Maintaining an optimistic and constructive attitude.
Adaptive: Adjusting communication style to suit different situations and audiences.

Moderation

Download Template

When to post

The UNE Life Marketing team will oversee some of the social media for TuneFM to ensure consistency, they will collaborate with you on content and seek guidance from you as the subject matter experts. Your team will be responsible for NewsHub content and scheduling.

The schedule below indicates when posts will be scheduled. In slots where there are no scheduled posts, it provides flexibility and allows for the inclusion of additional posts. Your team is encouraged to post at any time that is not marked. The Marketing team will also include any upcoming events in your social schedule. Stories will be shared as frequently as possible.

Monday |
Tuesday |
Wednesday |
Thursday | (IG + FB + Story)
Friday |
Saturday |
Sunday |

It is the responsibility of TuneFM’s team to promptly notify the Marketing team of any outdated information on the website, the need for updating or creating collateral, as well as any vital updates that should be communicated.

Official UNE Hashtags you might want to include;

#UniNewEngland
#UNELife
#StudentLife
#ActivateMyUNELife
#StudentMedia

#AlumniUNE
#ProudtobeUNE
#UNEpeople
#TuneFM
#StudentPoweredRadio

Handy Content Templates

Email Templates

How to arrange an interview

Connect with TuneFM

Instagram: TuneFM | Facebook: Tune FM106.9

Cafe Life

Goals

Build a Strong UNE Life Community with a focus on

Cafe highlights
Events – for students and staff
Product highlights

Boost UNE Life Reputation and Brand Awareness

With engaging community content
By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
Enhance service visibility

Target Audience

UNE Students (on campus, international and domestic)
UNE Staff
The wider UNE community

Content/ Visual Guidelines

Ensure that your posts, stories, and reels maintain a consistent look and feel.
Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
Use the same colour scheme – your brand colours
Use the same typography – please choose the very first, or very last option when creating a story or reel.
When placing type on images make sure it is readable, ensuring equal padding around the edges of the text and image.

This consistency helps in immediate brand recognition.

Tone of Voice

A brand’s tone of voice shapes how your audience perceives and connects with your content.

Cafe Life’s tone of voice is

Friendly: Approachable and warm, creating a welcoming atmosphere.
Approachable: Open and receptive, encouraging engagement and questions.
Conversational: Relaxed and informal, like chatting with a friend.
Inclusive: Making all individuals feel valued and included.
Respectful: Treating others with courtesy and consideration.
Supportive: Offering encouragement and assistance when needed.
Clear and Informative: Providing information in a straightforward and easily understandable manner.

Moderation

Download Template

When to post

The UNE Life Marketing team will oversee all social media postings related to Cafe Life. It is the responsibility of Cafe Life’s team to promptly notify the Marketing team of any outdated information on the website, the need for updating or creating collateral, as well as any vital updates that should be communicated to students.

Monday |
Tuesday |
Wednesday | X (IG + FB or Story)
Thursday |
Friday |
Saturday |
Sunday |

Official UNE Hashtags you might want to include;

#CoffeeTime
#ButFirstCoffee
#CafeLife
#ProudtobeUNE
#UNEpeople

Connect with Cafe Life

Instagram: @cafelife2351 | Facebook: UNE.CafeLife

UNE Life Events & Catering

Goals

Build a Strong UNE Life Community with a focus on

Student highlights
Events highlights
Product highlights
Staff highlights

Boost UNE Life Reputation and Brand Awareness

With engaging community content
By amplifying collaborative partnerships with UNE Life brands, UNE and the wider community
Enhance service visibility

Target Audience

UNE Students (online and on campus, international and domestic)
UNE Staff
The wider UNE community

Content/ Visual Guidelines

Ensure that your posts, stories, and reels maintain a consistent look and feel.
Only use good-quality images. Ensure that images are well-lit and in focus. If you’re using a stock image, try and ensure it looks like it “could be at UNE.
Use the same colour scheme – your brand colours
Use the same typography – please choose the very first, or very last option when creating a story or reel.
When placing type on images make sure it is readable, ensuring equal padding around the edges of the text and image.

This consistency helps in immediate brand recognition.

Tone of Voice

A brand’s tone of voice shapes how your audience perceives and connects with your content.

UNE Life’s Events & Catering’s tone of voice is

Friendly: Approachable and warm, creating a welcoming atmosphere.
Approachable: Open and receptive, encouraging engagement and questions.
Conversational: Relaxed and informal, like chatting with a friend.
Inclusive: Making all individuals feel valued and included.
Respectful: Treating others with courtesy and consideration.
Professional: Maintaining a level of maturity and professionalism in communication.
Clear and Informative: Providing information in a straightforward and easily understandable manner.
Solution-oriented: Focusing on practical solutions and problem-solving.
Trustworthy: Establishing credibility and reliability in communication.
Positive: Maintaining an optimistic and constructive attitude.
Adaptive: Adjusting communication style to suit different situations and audiences.

Moderation

Download Template

When to post

The UNE Life Marketing team will oversee all social media postings related to UNE Life Events & Catering. It is the responsibility of the Events team to promptly notify the Marketing team of any outdated information on the website, the need for updating or creating collateral, as well as any vital updates that should be communicated to students.

The schedule below indicates when posts will be scheduled. In slots where there are no scheduled posts, it provides flexibility and allows for the inclusion of additional posts. The Marketing team will also include any upcoming events in your social schedule. Stories will be shared as frequently as possible.

Monday |
Tuesday |
Wednesday | X (IG + FB or Story)
Thursday |
Friday | X (IG + FB or Story)
Saturday |
Sunday |

Official UNE Hashtags you might want to include;

#AlumniUNE
#ProudtobeUNE
#UNEpeople
#Armidale
#ArmdaleEvents

Connect with UNE Life Events & Catering

Instagram: @unelifeeventsandcatering | Facebook: UNE Life Events & Catering

The Bistro

Goals

Build a Strong UNE Life Community with a focus on:

The Bistro Highlights: Showcase casual lunch options, social atmosphere, and feature the space as a desirable event venue.
Events: Promote key university and community events hosted at The Bistro, as well as student and staff gatherings.
Product Highlights: Feature menus, special offers, and dining experiences.

Boost UNE Life Reputation and Brand Awareness:

Create engaging content that emphasises The Bistro as a vibrant campus venue.
Strengthen partnerships with UNE Life, UNE, and the broader community through collaborative events and promotions.
Enhance the visibility of The Bistro’s services as a dining and event space.

Target Audience

UNE Students (on-campus)
UNE Staff
Wider community

Content/Visual Guidelines

Maintain a consistent look and feel across all posts, stories, and reels to ensure brand cohesion.
Use high-quality images that are well-lit and focused. Stock images should look like they “could be at UNE” to preserve authenticity.
Stick to the brand’s color scheme and typography. When creating stories or reels, select the first or last typography option for uniformity.
When adding text to images, ensure readability and include equal padding around the edges for a clean, polished look.

Maintaining visual consistency helps with immediate brand recognition.

Tone of Voice

The Bistro’s tone of voice reflects its role as a welcoming and casual space for the campus community:

Friendly: Warm and approachable, inviting students and staff to relax and socialize.
Casual: Informal and laid-back, creating a comfortable atmosphere.
Inclusive: Welcoming everyone, making them feel valued and included.
Engaging: Encouraging interaction, whether about food, events, or venue hire.
Professional: Providing clear and accurate information, especially when it comes to event bookings and inquiries.

Moderation

To maintain consistency in communication, create a response matrix to address common questions quickly and authentically. Collaborate with your manager to ensure appropriate responses to more challenging queries.

Download Template

When to Post

The UNE Life Marketing team will manage all social media postings for The Bistro. The Bistro team is responsible for keeping the marketing team informed of any updates, including menu changes, event announcements or closures due to private events. Timely communication ensures that the most accurate information reaches students and the wider community.

By aligning with these guidelines, The Bistro will strengthen its role as a central campus hub and reinforce UNE Life’s brand identity across platforms.

Social Media Policy.

We have a few guidelines that we like you to stick by – this will help you, and help us!

Download SM Policy

How you can help.

The most basic way for you to help us build this brand is by sending photos and a quick description of what and who is in the photo to Alahna our Brand and Marketing Manager. From here, she can share on our channels if and when appropriate. You can do this via WhatsApp, Teams, Email or text.

Examples of photos could be;

A really pretty coffee you’ve made on a table in the courtyard
A photo of the lunch you’re eating from The Cafe
A beautiful table set up for an event
A photo of a class you’ve just taught at SportUNE
A candid moment doing exercise on the fields
A selfie video of you talking about what you’re about to do and why
A photo of a happy student after you’ve helped them or chatted with them at an activation
The list goes on…

You’re welcome to get in touch with Alahna via;
Phone: 0497 876 319 | Email: afiveas2@une.edu.au

TIP: If you can send a few photos at a time, in landscape and portrait, she will be so over the moon!